Mike leads the development team at Mesur.io and handles all technical and strategic decision-making at the company. Combining smart sensor technology and state-of-the-art analytics, Mesur.io has transformed the agricultural and turf management markets by enabling growers—from golf course superintendents to mushroom farmers—to monitor and respond to areas of concern. With Qlik’s associative model embedded in Mesur.io’s system, Mike is able to reveal unique relationships within data that wouldn’t otherwise be apparent. This allows his customers to identify the hidden causes and drivers of the problems they’re trying to solve. Now non-technical users have access to the technology that would normally only be available in an enterprise setting. Going above and beyond simply assembling data, Mike believes in “the Internet of useful things” and helps his clients see key aspects of their business from a data-driven perspective.