Know it All

“To know it all, for us, means we not only know what happened, but also understand why.”

Know it All

“Qlik gives us a lot of speed and has allowed us to go through probably hundreds of iterations changing our data model these last few years.”

Know it All

“The Qlik environment allows us to go from top level data down to very granular analysis very quickly.”

MATS CARRGARD SENIOR VICE PRESIDENT OF BUSINESS PERFORMANCE • VIRGIN MOBILE MIDDLE EAST & AFRICA

The story

Mats handles a broad range of responsibilities at Virgin Mobile Middle East & Africa, including budgeting and business planning, performance management and business intelligence. Looking at factors like revenue growth and customer retention, growth and profitability, Mats leads development and modeling processes to define and implement key business performance metrics. He uses Qlik to analyze the organization’s data to determine the best way to drive performance based on achieving regional objectives. This ultimately leads the way to new levels of visibility and real-time tracking of Virgin Mobile’s products and their performance. It may sound a bit complicated, but it’s all in a day’s work when you’re “addicted to data” as Mats proudly proclaims.

The highlights

  1. Mats has all the data he needs at his fingertips—from granular details to high level overviews—which allows him to keep up with everything that’s going on.

  2. Qlik delivers rapid prototyping for developing BI environments, so Mats and his team can get to know the data, tweak it and go back to the source—enabling them to quickly generate performance metrics and track against their budget.

  3. When Mats spots a shift in trends, he can go in and analyze the drivers at a deeper level, which allows him to provide insights to key stakeholders, improve revenue streams, and automate key business processes.

  4. Mats can quickly look at large amounts of product data in relevant regions and analyze against key business objectives—like automating business processes for productivity or improving revenue streams—in no time.

  5. High visibility has become the rule at Virgin Mobile—fortunately Mats and his team can get their “data fix” from dashboards and reports in a matter of hours.
MIKE PROROCK
MEET ALL THE
KNOW IT ALLS
WAYNE PRINTY