Mats handles a broad range of responsibilities at Virgin Mobile Middle East & Africa, including budgeting and business planning, performance management and business intelligence. Looking at factors like revenue growth and customer retention, growth and profitability, Mats leads development and modeling processes to define and implement key business performance metrics. He uses Qlik to analyze the organization’s data to determine the best way to drive performance based on achieving regional objectives. This ultimately leads the way to new levels of visibility and real-time tracking of Virgin Mobile’s products and their performance. It may sound a bit complicated, but it’s all in a day’s work when you’re “addicted to data” as Mats proudly proclaims.