Know it All

“The enterprise-class security with our QVD structure and our enterprise-governed data allows us to have confidence in the data we're providing people.”

Know it All

“When we first built our early dashboards, we had 8 million rows of data, and we were blown away by the speed which Qlik was able to handle it.”

Know it All

“We built a predictive model in Qlik that allows us to understand what the current quarter revenue's going to be for all of our parts.”

KEN HARTMAN DIRECTOR OF ADVANCED ANALYTICS • ANALOG DEVICES

The story

Specializing in data conversion and signal processing technology, Analog Devices manufactures analog, mixed-signal and digital signal processing integrated circuits used in electronic equipment. Helping launch a wide range of devices used in the healthcare, automotive, industrial and consumer industries, Ken’s team uses Qlik to analyze the needs of hundreds of potential customers and measure early success factors. Based on the results, they use data to ensure that products are on the right track for the future. Primarily working with external internet of things and enterprise data, Ken’s an expert in simplifying extremely complex data sets to create compelling stories that help their customers achieve success.

The highlights

  1. With Qlik’s help, Ken can easily spot trends that provide a deeper understanding of where a product is in market—a key requirement in building sales pipelines.

  2. Qlik is known as “the great equalizer” among Ken’s team because it gives them the ability to clearly communicate product stories to everyone from senior level management to the engineers designing world class products.

  3. Empowered by the ability to present extremely complicated information in really simple ways, Analog Devices can build data models that “blow peoples’ minds.”

  4. Thanks to the flexibility of the Qlik platform, Ken’s team can easily adapt to abrupt changes in metrics during key product launch phases—keeping schedules on track and senior management happy.

  5. Analog Devices has been able to put all their information in one place leading to incredibly accurate forecasts every quarter and, more importantly, a single source of truth.
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